By MICHAEL GUILFORD
Make America Great Again! The slogan used by the 45th POTUS to assemble those who believed in a brighter America, to rally together and take back the country from the perceived cultural Marxists and invaders ruining their country. The golden one’s words so seductive and honeyed harken back to a better time. But which time is Trump referring to? While not overtly stated, the 45 words still resonate loudly for its intended audience. According to Gardy Guiteau, Director of the Office of Social Justice, Inclusion and Conflict Resolution at Rowan University, the 45th president might be referring to a time before the country was led by a black man: “The fact that we had the first black president…. For those folks who up until then were told that they had to be quiet about their racism and had to use a lot of code wording, … became the perfect rallying cry, perfect tool for recruiting perfect means for saying: not only is this guy in the white house but look at who he’s putting in the supreme court look at who he’s letting into positions of power….”. The 2010’s saw unprecedented increases in civil rights for minority groups under Obama. Counter to this the 45th ran on a platform of xenophobia and fear facilitating the ascension of the alt right movement during his infamous announcement speech in June 2015 “When Mexico sends its people, they’re not sending their best. … They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people,” Trump’s statement was the war banner for icons like Richard Spencer, to mobilize with a singular mission: to make white supremacy mainstream again. Rebranding as Alt-Right, Spencer and his supporters sanitized ugly ideologies, Guiteau elaborates, “the main spokes people of that movement will tell you that is their very goal to bring the message to folks who would otherwise not have access to it but might be open to listening …”Spencer, would never been allowed on television years previously if his values were displayed naked without the sophistry ensconcing his regressive ideologies, yet Spencer was interviewed on CNN and other media platforms legitimizing Alt-Right viewpoints. Terms like White Supremacy were morphed into less threatening words like “White Identity” masking their roots. Meme’s such as pepe the frog, or the Kekkistan Flag markets Alt-Right viewpoints with a friendly cartoon mascot. Speaking with Temple Jordan, Assistant Director Mentoring & Inclusion programs at Rowan University explains, “All you have to do is put a meme up on the Internet, which everyone has access to, to expand your base you are bringing people out of the wood work.” Accessibility of memes allow a community to foster and share identity. The goal, is to deny association with hardcore white supremacist values while supporting a community whose values reflect the persistent ideology that has plagued America since inception. Alt-righters lament being lumped with Neo-Nazis, KKK, and White Supremacists despite sharing identical ideologies. The necessity for coded words and imagery and dog whistling originated from a lack of state backing and ostracism after the 60’s, resurfacing during Obama’s Administration, without institutions such as slavery and segregation, white supremacy went behind the curtain. Jordan, remarks on the change from overt racism of the 60’s to covert racism of today: “Society used to say it’s acceptable to call a person an n-word or to treat them like [crap] or to go to a lynching, to make them use a different water fountain, now it’s bathrooms, we just pick and choose new groups…” The Alt-Right creates communities where discrimination is acceptable. Tacit acceptance of these values are reflected in dog whistles made by the 45th during the aftermath of the Charlotte protest. Claiming both sides are just as reprehensible for violence, in lieu of calling out the side that actually murdered people… God Bless America. Alt Right Glossary Cultural Marxism: Terminology coined by the Nazi’s originally going by the name Cultural Bolshevism, was used to abuse political opponents inferring Jewish heritage as a way to discredit them. A term that originated as Nazi Propaganda, currently used to label anything that doesn’t align with conservative viewpoints as cultural Marxism. Red Pill : Taking the red pill is synonymous with converting to alt right views. The term originates from the Matrix where Neo takes the red pill and wakes up realizing the truth about society. The irony in the Alt-Rights adoption of this term is baffling as the Matrix was created by two very liberal transgender women, and the overall plot of the Matrix is about breaking free from a system of oppression controlled by very conservative white men, where emancipation is offered to you by a black man. 14/88 or 1488: Code word used to signal receptiveness of alt right / white supremacist viewpoints. The numbers originate from the 14 words of power and 88 from the 8th letter of the alphabet H which stands for Heil Hitler. 1488 will be used on merchandise to show allegiance to the movement. Online it’s used in handles Pepe the Frog: Originally a meme spread through the website 4chan of a smiling frog created by cartoonist Matt Furie, this meme has morphed into a symbol for the alt-right. Richard Spencer is infamously seen wearing the frog on his lapel explaining it’s significance in alt right iconography. Kekkistan Flag: Green and Black rendition of the Nazi War Banner designed to disguise alt right support in public view.