Kony 2012 and the invisible children spread like wildfire

Kony 2012 and the invisible children spread like wildfire




On March 5, 2012, a video spread across the Internet that grasped the attention of our world within only a few hours. This video was called Kony 2012, which is a film and campaign by Invisible Children. It has reached millions of viewers and supporters all across the nation. 

The Invisible Children organization was created in 2006 to raise awareness and fight against the places under the LRA’s (Lord’s Resistance Army) control. This organization aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.  

Joseph Kony is the leader of the LRA.  He takes children away from their families, has them kill their parents, and forces them to be army children. The video spread quickly through many social websites such as Twitter and Facebook and the movement has increased ever since.

Celebrities began speaking of their awareness and support, along with TV stations and radio stations. Everyone was supporting the Invisible Children’s cause, but did they truly understand exactly what was being shown in front of them? There is no question that this topic dominated conversation, with some applauding its success as an awareness-raising campaign, some critiquing it for how it oversimplifies, condescending, self-gratifying portrayal of the issues.  Many people were stunned at the amount of attention and funding this organization received. Everyone is still missing the issue that Kony 2012- namely, is how we as a society prioritize important issues Internet social media age. 

What this means is that we live in a time where the media is strongly impacting on the way we view things.  There is no doubt that The Invisible Children and Jason Russell the director of ‘Kony 2012’ went from being unknown to gaining worldwide attention overnight.  The video brought 0many concerns and questions, as to the age of the video footage and how the Invisible Children are spending the money donated to the organization. In recent news, The “Kony 2012” director was found naked in the street and remains in the hospital for several weeks.  Rumors have it that Joseph Kony used his witchcraft skills to attack Russell. It is obvious this quick fame came at a price for Russell. The Invisible Children movement may be inspirational but is it legitimate? In whose interests do the leaders act? How will the many millions of dollars collected by the video campaign be spent? 

According to Invisible Children, the money being raised is going to their cause. You can visit the site http://www.invisiblechildren.com to make donations and purchase awareness products. This site developed by the Invisible Children goes in depth to the history of the organization and what they are aiming at.


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